Website-Speed-Optimization

Website speed optimization is one of the most critical issues for any website in the world. Website speed optimization is a program for advancing how quickly webpage load. The faster the website is, the more audience it gets. Website speed has a direct influence on user experience, website traffic, and most significantly on search engine ranking. So, we have to be concerned about the web speed. It is also a major factor for ranking in search engines. It is also a part of SEO. Speed is related to bounce rates, conversion rates, high ranks, etc.

What Are The Necessities Of Website Speed Optimization?

It is to be said that the first impression is the last impression. Your website speed does the same for your business. People are not as patient as they were 10/20 years ago. The quicker you move, the better you keep up with the evolving world. A study shows that from 2000-2016, the standards of average human attention have decreased from 12 seconds to 7 seconds. That means if in that short time you are not able to draw the user’s attention, you will lose a section of a faithful regular audience. In order to run your online business smoothly, you need a high-performance website that provides a high-speed webpage loading facility. Your website results in frequent return visits, engagement, improved user experience, very low bounce rates, and better conversions. An average website with average facilities will not be able to meet your experience. By using tools, the newest plans, and experiments, you can improve the performance of your site. It helps to drive more traffic, escalate conversions and enhance revenue. Your website also will get a higher domain ranking and more backlinks than top competitors if the website has an advanced website speed optimization system. to meet your expectations if you are aiming high. We can be your helping hand to save your time in this case. A sluggish website experience will not bring the same user twice on your website. Also, a slow website will cost your hard-earned money by directly impacting the marketing and sales system, damage your reputation.

Powerful Brand Representation

Harry Shum, a Microsoft speed specialist, and computer specialist considers that 0.25 seconds of fraction in web page load time (faster/slower) is the miracle number optimizing competitive benefits for online business. A good web page speed gives its users an attractive online shopping experience. It results in increasing sales figures and determines online business success. Some years ago, google experienced a 20 percent collapse in traffic due to 0.5 seconds delay in page load time. Eighty-eight percent of the internet users feel comfortable spending time more on those websites with high performance. Because visitors find those websites user-friendly. 50 percent of users tend to abandon those websites which fail to get loaded within a 3 seconds span. 79 percent of customers avoid such sites and don’t revisit due to their dissatisfaction. 46 percent of them hold a negative judgment and around 44 percent go around sharing their bad experience with the world, causing a direct impact on the website’s sales. In the world of e-commerce, a positive customer impression plays the biggest role to boost a site’s popularity. So this is where you play your cards. Your website’s performance parameters, depending on the fastest page speed, the rapid check-out process helps to leave a positive psychological impression on your customers. It also helps build loyalty among them and encourages sales.

Pricing Table

BASIC

(Personal or company website, Up to 7 pages and existing website)

Billed Monthly / $199

Billed Yearly / $1299

  • FULL WEBSITE BACKUP
  • PERFORMANCE SCAN
  • SITE OPTIMIZATION
  • IMAGE OPTIMIZATION
  • DATABASE OPTIMIZATION
  • 90 UP GOOGLE PGAE SPEED SCORE
  • PLUGIN AUDIT & OPTIMIZATIONS
  • SSL SETUP & INSECURE CONTENT FIX
  • CDN & CACHING PLUGIN SETUP
  • BEFORE & AFTER REPORT
  • WOOCOMMERCE OPTIMIZATION
  • FREE WEB HOST MIGRATION
  • WEEKLY REPORT
  • 24/7 EMERGENCY SUPPORT
Turnaround Time Typically 7 Business Days

STANDARD

(Corporate standard website, Up to 12 pages)

Billed Monthly / $299

Billed Yearly / $2499

  • FULL WEBSITE BACKUP
  • PERFORMANCE SCAN
  • SITE OPTIMIZATION
  • IMAGE OPTIMIZATION
  • DATABASE OPTIMIZATION
  • 90 UP GOOGLE PGAE SPEED SCORE
  • PLUGIN AUDIT & OPTIMIZATIONS
  • SSL SETUP & INSECURE CONTENT FIX
  • CDN & CACHING PLUGIN SETUP
  • BEFORE & AFTER REPORT
  • WOOCOMMERCE OPTIMIZATION
  • FREE WEB HOST MIGRATION
  • WEEKLY REPORT
  • 24/7 EMERGENCY SUPPORT
Turnaround Time Typically 10 Business Days

PRO

(E-Commerce or enterprise website)

Billed Monthly / $399

Billed Yearly / $3199

  • FULL WEBSITE BACKUP
  • PERFORMANCE SCAN
  • SITE OPTIMIZATION
  • IMAGE OPTIMIZATION
  • DATABASE OPTIMIZATION
  • 90 UP GOOGLE PGAE SPEED SCORE
  • PLUGIN AUDIT & OPTIMIZATIONS
  • SSL SETUP & INSECURE CONTENT FIX
  • CDN & CACHING PLUGIN SETUP
  • BEFORE & AFTER REPORT
  • WOOCOMMERCE OPTIMIZATION
  • FREE WEB HOST MIGRATION
  • WEEKLY REPORT
  • 24/7 EMERGENCY SUPPORT
Turnaround Time Typically 15 Business Days

Top SERPs Ranking/ SEO Ranking

Some of the top articles say Google measures time to the first byte when it examines page speed. Google states that your site speed decides your position in the algorithm to rank pages. A sluggish website indicates that search engines could trail fewer web pages using their issued budget. It can result in affecting your scheduling. Google eliminates websites with low speed. So, if you don’t want to hamper your online business, you have no choice but to pay attention to website speed optimization. Stay with us till the end to know more about it.

Increase Conversions Rate

If you want to wrap up the users around your pinkie, you need constant growth in conversion rate. Suppose you want to sell a product, get a subscription to newsletter campaigns or make users download a certain guide. You need a high conversion rate for that. In short, to make a website successful, you have to make sure that it’s fast enough. Hubspot research shows that a one-second delay causes 7 percent reduction in conversions. A one-second slowdown of a page can cost 1.6 billion dollars to Amazon in trade per year. A small tip: You can trust Gzip, which is a software application for file compression. To minimize the length of your HTML, CSS, or JavaScript files and are larger than 150 bytes, you can use the application.

Reduced Bounce Rate

Users tend to be more of those websites that are responsive to their requests. A high-speed website also remains on that list. Page speed, load time leave a permanent effect on customer loyalty. If your website performs according to its need, it will increase the number of regular website visitors. You give them what they want, and they return what you need. So, a good user experience will set your ground strong and increase the customer base and build a strong brand.

Generate More Page Views

Users find your website easily if you have good speed optimization. Google will consider giving your website a high position on ranking according to website speed. A low performance will never help you achieve it. If your website is not compatible with all the devices, you will not likely get a high rank in the Google search engine. From December 2017 Google has been focusing on this subject to protect the users from time-consuming, low performed websites.

Increase User Experience

Users tend to be more on those websites that are responsive to their requests. A high-speed website also remains on that list. Page speed, load time leave a permanent effect on customer loyalty. If your website performs according to its need, it will increase the number of regular website visitors. You give them what they want, and they return what you need. So a good user experience will set your ground strong and increase the customer base and build a strong brand.

Affects/Bad impacts of website speed down

Nowadays from every small local store to a worldwide corporation, everyone has a website. Running a website is not as easy as it seems and one of the major factors why site owners fail to make a successful business is due to website speed down.

Search Engine Ranking

Internet users tend to click on the highlighted website on the top than the lower ones. Google also had made it clear on a 2010 announcement that page load time would be a major factor in ranking websites.

Sales and Conversions

Imagine 44 percent of visitors are sharing their negative shopping experience with the rest of the world due to your website’s page load time. It can drop the sales and conversion of your website and cause a big loss.

User Experience

A slow website is not a customer’s fault then why would he waste his time on your website? If you give them a bad experience and 79 percent of them will not visit your website twice.

Bounce Rates High

53 percent of visitors will abandon your website right away if it takes more than 3 seconds to load. If the bounce rate is high your website will not be to create a successful business for you.

Main Cause Of A Website Low Speed

Run a speed test just to be well aware of what you are dealing with. If you are not satisfied with the result, we are right here to guide you. There are lots of effective ways to make your website work better. An effective list of ways is given below and you are welcomed to take a look.

CDN (Content Delivery Network)

CDN means Content Delivery Network. It is very useful for speed optimization. CDN supplies the content from his nearby station to the users. So, it takes a short time to load, which will help speed optimization.You may use a single server to host your website. In that case, all the user requests are sent to the same hardware. Due to this, the time required to optimize each request extends. Also, if the user’s location is far away from the server, the load time will extend in that case.CDN makes it easier for users by sending user requests to the nearest station. In that case, the website works quicker, the page load time gets lessened, and users get a faster content delivery. The whole CDN process can be expensive but effective indeed.

Hosting

Hosting is an important part of speed optimization. We usually use shared hosting, and it is very popular. Before taking hosting, we have to select the best hosting that helps much for speed. We can see the variation in hosting- 1.Shared Hosting 2.Virtual Private Servers Hosting 3.Dedicated Server Shared hosting. It is a less costly way to establish your website online. A fast web host works the best on such terms. So that your website gets a better optimization. You share CPU, RAM, disk space with other websites in shared hosting. But it will be slower than a dedicated server. Virtual private servers are your perfect choice if you are looking for a moderate service in a moderate investment. Though you will be sharing the server with other users, you will have a part to call your own. Other users will not be influenced by your configuration. A dedicated server comes with the most costly hosting. But it will be your own physical server.

Size of Images

Attractive and quality images play a vital role in impressing the visitors. I mean who does not love eye-catching images? Qualities photos, graphics, images can bring more visitors to your e-commerce site. It improves the engagement of the audience. But also, the main barrier to speed is big-size images on the website. Finally, images reduce the page speed every time. So, before using images, we have to reduce the size of the images. If you do not want to compromise with the picture quality, you can use tools like Imagine Optime, JPEGmini, Kraken, etc. The whole process may seem lengthy, but it is effective. There is always another way. You can use HTML-responsive images and tools to lessen the size of images.

Excessive Plugins Use

Plugins are indeed essential to run a website. They add certain features to your site. But using a lot of plugins might bring you trouble. It requires a lot of supplements and makes the website slow. It also welcomes security issues. So what do you do in that case? We suggest you run a test and identify unnecessary plugins. Keep the plugins that are helping to increase the attractiveness of your website and delete the unnecessary ones. A good number of plugins might do good for your site, but the quality is also a factor. Unnecessary plugins are not helpful for any website. More plugins hamper the speed of the website. So, if you delete unnecessary plugins, then speed will automatically increase.

Database

Using a CMS that comes with tricky plugins will extend the size of your database, causing your website to work slower. As an example, we present the WordPress CMS store which gathers blog posts, comments, and various data that require a lot of storage. Database optimization is another important way to improve your speed. In all CMS, if you use plugins, your database will take space, and loading speed will increase. So, you have to optimize your database as it is a very effective way

404 Error

404 error is another issue to high web speed optimization. 404 error means the page you search is not gotten. It takes time to search and get the message. To solve this, we can use a redirected plugin. To rectify 404 errors, we suggest you use detection tools and plugins. Run the resource using exterior tools for error identification. Got your 404 errors detected? Now you need to examine the traffic they cause. Keep the dead links aside which no longer bring visitors. But if you notice otherwise, fix it by setting redirects for exterior links and figuring out the link addresses used for interior ones.

Web Fonts

Web fonts make your site alluring enough to bring visitors. But everything comes with a negative size. It has a bad impact on your website speed. It brings more HTTP requests causing page rendering. We have listed 3 ways to help you in this case.

  • For advanced browsers use advanced formats WOFF2
  • Stick to choose the required styles
  • Add the character sets which would be used on the website.

Redirects

Redirection is a great problem for speed optimization. It makes extra HTTP requests that create a bad impression. So, keep the redirects lowkey or abandon them permanently.

Do a scanning and recognize the redirects on your webpage. Consider using Screaming Frog for fast identification. If some redirects are serving you for good, keep them and eliminate the crucial ones.

Website Caching

Caching is when your website saves the current state of data until the next update. If a good number of users are spending time on your website simultaneously, it takes more time to deliver the webpage to the individual users which is super time-consuming. But if cached, the webpage does not have to render on repeat. For a VPS/dedicated server, you can station caching right beneath the general setting. If you are a WordPress user, you can use plugins like- W3 Super Cache/W3 Total Cache.

Site Not Optimized For Mobile

A good number of users use mobile for browsing. So, you have to give equal attention to your site’s device compatibility. Because it has a huge influence on your site’s ranking, make sure your site is user-friendly to Android/IOS users. As there are many competitors of your in the e-commerce world, your webpage requires to be fast. Run a test to know your site’s average speed time on 3G. For that, you can get help from the Best WP Developer.

GZIP Compression Issue

If you use the Gzip compression method, the file size will get decreased. It shortens server reply time and reduces HTTP requests. The file works like a zipper as it gets compressed. When the file is presented to the visitors, they can unzip it and see the inner contents. You can use this technique for all your website files. You can activate Gzip by attaching lines of the code or an attribute known as gzip.

Leverage Browser Caching

To make it easier, we have to be concerned about caching. Browsers cache a good amount of data- images, stylesheets, JavaScript files, and so on. When a user revisits your site, the data remains reloaded due to browser caching. YSlow tool keeps you updated about the expiration date of the cache. You can manually set the expiration date by setting your expiration header. You can set the time to a year as it sounds reasonable.

JavaScript & CSS Minification

In case you own a website that has a large number of JavaScript and CSS files, you will likely get a lot of HTTP requests. It causes trouble when internet users need to access certain files. These requests are taken care of one by one and the whole process slows down your website. JavaScript and CSS code takes time to load on the website. As a result, your website will take time to show the result. Then the loading speed will increase. To solve this issue, you have to compress the JavaScript and CSS file. Indeed it will work and lessen your website slowdown issue.