Digital Marketing is a marketing process of reaching the service or product to the exact targeted consumer via multiple digital platforms. Digital platforms can be – search engines, social media networks, email outreach, and different multiple electronic channels. Basically, digital marketing consists of 5 components – digital platform, digital device, digital data, digital technology & digital connection (internet, fiber-optic links, or microwave links). If we notice that radio is also a digital device that is broadcasted by microwave, so we can assume that the idea of the first successful digital marketing started with the radio broadcast. Then came the proliferation of digital marketing through television broadcasts. But in the current century, approximately 90% of digital marketing activities are executed through an internet connection and the remarkable platforms are a search engine, email outreach & social media. So, we will discuss internet-based digital marketing and our services also will be internet marketing. Let’s discuss the importance of digital marketing in this current century.